Have you ever Googled yourself? LOL. It sounds a little obscene if you don't think about it - but when was the last time you put your own name into a search engine to see what showed up?
I did this less than two minutes ago and was surprised that there are several other people in this world with the same unfortunate name combination as my own! Apparently there's a serial-unemployed person in the UK with the name Bianca Raven and there's a male in America with the same name wearing someone else's underpants (!). There's a pretty African-American version of Bianca Raven showing on a Facebook profile page.
And then there's me - the real Bianca Raven - out here in Australia.
My aim was to see how easily I could be found if someone was looking for me directly. After all, if clients can't find me how will I ever get more work? So my goal was to be the only 'Bianca Raven' on the front page of the search results so that's who potential clients will find if they're looking directly for me.
Unfortunately the serially unemployed UK-version of Bianca ranks more highly than I do. This can't be a good thing for my 'professional branding'. I guess it's time to get some serious SEO practices happening on this blog. I've added my actual Facebook profile link to my bio (in the right hand column) along with my Twitter profile link to help those links with my name on them to rank a little higher too.
For the sake of optimization I'm going to have to add my own name to this post at least one more time ;)
So with all good professional branding motives in my head while I write - this is Bianca Raven saying KEEP WRITING!